Chiquita lets banana zealots (and other consumers) create their own label, then personalize everything from t-shirts to shoes to mouse pads with their sticker “faces” at Zazzle.com.
Imagine Colonel Sanders with contact lenses or Wendy sporting a stylish “do” rather than pigtails. While most brands are hyper sensitive about brand image and have very strict guidelines on proper usage, the folks over at Chiquita Brands have an altogether different point of view when it comes to their beloved logo – that famous blue sticker that has adorned countless numbers of the world’s bananas for nearly 50 years.The company created www.EatAChiquita.com, the award winning site that allows consumers to create their own Chiquita sticker “faces” based on the iconic blue Chiquita sticker. Since the site went live, upwards of 25,000 different Chiquita sticker faces have been created and are available on the site. The company launched Shop A Peel by Chiquita, a place where diehard Chiquita fans can go to customize a wide range of items from t-shirts and mouse pads, to postage stamps and skateboards, with their personalized sticker faces.
Chiquita has selected Zazzle.com to provide its custom gear shop to more than half a million fans. The Shop A Peel store is closely linked to the www.EatAChiquita.com site, which also allows consumers to engage with the brand through its Sticker Studio, Photo Customizer, Arcade, Cinema, Fruit Stand and Facebook fan page.
What is it about Chiquita’s blue label that people find so intriguing? Is it because Chiquita bananas were the first food many kids got to hold and eat all by themselves? Or do they secretly want to be Miss Chiquita, the world’s first face on a bunch of bananas?
Whatever the reason, in its first five months alone, almost 500,000 people have visited www.EatAChiquita.com.
According to Chiquita, Shop A Peel was created to meet the requests of fans from all over the globe who want to wear their favorite Chiquita designs. The folks at Chiquita certainly recognize that something old is new again and have taken it further by allowing people to put a modern twist on an old classic.
May 13, 2010 11:31 PM
I love the Sticker Stick Custom Skate Board!
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