Do you use PBM Products for your baby? PBM is a leading infant formula company that supplies store-brand infant formulas to Walmart, Sam's Club, Target, Kroger Walgreens, and other retailers. It has been over a year since I purchased baby formula, when I was buying it, I normally bought the store brand since it cost up to 50% less than Enfamil LIPIL or other name brands. Buying store brands allows parents to save as much as $600 per year on their formula purchases.
PBM Products, LLC won a multi-million dollar lawsuit against Mead Johnson & Co., the makers of Enfamil® LIPIL® Infant Formula. Mead Johnson claimed that their national-brand formula held greater nutritional value than PBM Products formula. PBM Products filed a false advertising lawsuit against Mead Johnson and The United States District Court awarded PBM Products 13.5 million dollars in damages. This is one of the largest damages awards ever for a false advertising case.
“This decision by a jury of the people confirms that Mead Johnson’s ads have been false in suggesting that there is a nutritional difference between our store-brand formula products and their products, when in fact the only major difference is price,” said PBM CEO Paul B. Manning. “Despite Mead Johnson’s scare tactics, parents are assured that PBM’s formula products are as high quality and nutritious as Mead Johnson’s.”
All of PBM’s formulas, and for that matter all of U.S. infant formulas, are subject to the exacting standards of the U.S. Food and Drug Administration (FDA), pursuant to the Infant Formula Act of 1980. This legislation vested FDA with the authority to ensure that all infant formula products sold in the United States provide the necessary levels of identified nutrients required for the growth of healthy babies.
In my opinion PBM is not the only winner but also parents who want to give their children the best nutrition at a lower price.