Sesame Street Continues To Help Families Communicate During Tough Times

In response to recent changes in family economics, Sesame Workshop, the nonprofit organization behind Sesame Street, and the Corporation for Public Broadcasting launched Families Stand Together: Feeling Secure in Tough Times; a bilingual (English and Spanish) multiple media initiative designed to help families with children, ages two to eight, experiencing difficult economic circumstances by offering strategies and tips that can lead to positive outcomes for their children’s physical and emotional well-being during this tough economic climate. Beyond a primetime special, which aired in September, Sesame Workshop is extending the initiative by providing additional resources online, in print and into local communities to help guide families during these tough times beginning today.

Sesame Workshop is working with PBS stations and community organizations in 32 key markets to promote community screenings and to deliver 200,000 free bi-lingual (English/Spanish) educational outreach kits nationwide. The outreach materials, plus the special, a new game; which encourages children to help their communities,, additional resources and other videos and printable materials are all available online at

“Sesame Workshop hopes these resources will encourage positive strategies and model behavior for parents and care providers to support the entire family in the face of job loss, food insecurity, foreclosure, or economic crisis,” said Dr. Jeanette Betancourt, Vice President for Outreach and Educational Practices at Sesame Workshop. “As an organization we are always looking to find accessible and age appropriate ways to talk about tough issues with children and families.”

The bi-lingual outreach kit consists of:
· A DVD featuring documentary moments of families as well as content to help children and families talk about their feelings and stresses during economic insecurity.
· A printed children’s story which offers support and strategies for families during economic transitions, particularly relocations.
· A parent/caregiver magazine which provides strategies on how to meet challenges as a family, ideas about how to explain difficult situations to young children, and tips on planning for the short- and long-term.

“Now, more than ever, its so important for parents to be explain to their kids what’s going on with the family finances, said financial expert, Jean Chatzky. “With Families Stand Together, Sesame Street has given parents a script – and other resources -- to make it easier to have those open, honest, necessary conversations with their kids.”

“For 40 years Sesame Street and public media have provided quality programming to underserved audiences,” said Susan Zelman, Senior Vice President, Education and Children’s Content at the Corporation for Public Broadcasting. “We are pleased to support this effort that goes beyond the broadcast to bring trusted and valued resources to communities that need them the most.”

About PBS:

PBS, with its 357 member stations, offers all Americans — from every walk of life — the opportunity to explore new ideas and new worlds through television and online content. Each month, PBS reaches more than 115 million people on-air and online, inviting them to experience the worlds of science, history, nature and public affairs; hear diverse viewpoints; and take front row seats to world-class drama and performances. PBS’ broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. PBS’ premier children’s TV programming and Web site,, are parents’ and teachers’ most trusted partners in inspiring and nurturing curiosity and love of learning in children. More information about PBS is available at, one of the leading dot-org Web sites on the Internet.

About Sesame Workshop:

Sesame Workshop is the nonprofit educational organization that changed television forever with the legendary Sesame Street. As the single largest informal educator of young children, local Sesame Street programs produced in countries as diverse as South Africa, Bangladesh and India are making a difference in over 120 nations. Using proprietary research to create engaging and enriching content, Sesame Workshop produces programs such as Dragon Tales and Pinky Dinky Doo. In addition, multimedia needs-driven initiatives provide families tools for addressing such issues as children’s health, military deployment and emergency preparedness. As a nonprofit, product proceeds and philanthropic donations support Sesame Workshop’s educational research and creative content for children around the world. Learn more at

*This is solely the opinion of Life In A House Of Blue. *

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1 Comments --- Post Comment:

  1. Sky said...

    What an amazing program! PBS and Sesaame Street are just incredible!

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