The amount of time U.S. children spend outdoors has declined 50% in the past 20 years, according to the Ad Council. The Forest Service is hoping to change this startling statistic through a PSA project entitled “Where the Other You Lives.” that encourages tweens and their parents to re-connect with the great outdoors.
The Forest Service and the Ad Council created a micro site for the campaign where you can find local parks and pick up ideas on what to do on an outdoor adventure (leaf rubs, tracking animals, learning to use a compass). It's so important that our kids learn about, understand and spend time in nature. With a healthy and curious relationship with the world around them, our children are more likely to feel responsible for its well-being.
Here are a couple of screen shots from their interactive website :
*This is solely the opinion of Life In A House Of Blue. *